WHALE WINE
Wine is a brand launched in 2023 by Whale Club is located in Central Hong Kong. It is a wine brand under an exclusive private community designed for enthusiasts in crypto, art, tech, cigars, and wine, who pursue excellence and have exquisite and eclectic taste.
BRAND IDENTITY
PACKAGIBG DESIGN
PACKAGIBG DESIGN
The brand identity is aligned with Whale Club and Whale Wellness. To strengthen the brand identity, we have added the icon of the bottled wine shape on the logotype. The primary colour palette is inspired by the sea & whale. We paired the custom designed logotype with the Sitka type family for its classical stance and technological details, and also the Charme type family for its informal stance and bold hand written looking detail.
For the packaging of the wine, we have used the cut out shadow shape of the whale and waves as an eye catching detail.
