MUSH.MADE
Mush.Made is a newly established retail business for a local goldsmith studio, Mush, in Hong Kong. To maintain consistency, Mush's old logo was redesigned using the modern and simplified san serif font "Futura". The retail logo concept involves adding the intricate serif font "Carmilla" for the wordmark "made" to the new wordmark "mush".
The connection between the wordmark "mush" and "made" is represented by a dot at the end of "mush", while the semicolon ";" is used to signify business expansion in the future.
BRAND IDENTITY
PRINT
PACKAGING
ART DIRECTION
PACKAGING
ART DIRECTION
The old Mush logo on the left was redesigned into the new one on the right. The new logo features the font "Carmilla", a simplified icon with all bulkiness removed, and a modern and elegant design while still maintaining a handmade feel.
Five brand shapes were created based on the shapes of Mush's products such as bracelets, rings, necklaces, and decorations. These shapes exhibit a metallic feel and the handmade element present in Mush's products, which reflects the brand's hands-on and edgy style. Additionally, it increases the variety and flexibility of creating graphics on any visual graphic or brand products.
These shapes can be used frequently for communication needs, and their dynamicity can be enhanced with various graphic and pattern expressions. The appropriate brand shape should be selected based on different communication purposes and contexts.
These shapes may be used frequently for communication needs. Dynamicity will be strengthened with many graphic and pattern expressions. Brand shape should be selected appropriately according to different communication purposes and context.
