RADIATA
By a fortunate coincidence, we met Ison, Pang, and Lu - three talented creators. With their unique vision and profound understanding of their clients' tastes, they create works in various forms, such as 3D animation-led surreal music videos. They wanted to establish their brand under the name Radiata. We were captivated by their outstanding work and created this identity for them.
BRAND IDENTITY
ART DIRECTION
ART DIRECTION
In the initial research phase, Ison showed us a Biorobot character he created as a child and explained the origin of the name Radiata. Radiata is the scientific name for radially symmetrical animals, a classification that is no longer in use. It is also the scientific name for the red spider lily.
They aim to radiate the meaning of beauty in their works to the public in a transcendent manner. Inspired by the concept of radiation, we crafted an atmosphere akin to the cyberpunk subgenre, using chaotic textures to express the nature of radiation. The metallic red spider lily represents their pursuit of Biorobot aesthetics. Creating the red spider lily in 3D model form effectively highlights the surreal feeling.
We designed their logo using a calligraphic typeface, which is well-suited for layering with other fonts. The cyan color helps evoke the Biorobot and cyberpunk atmosphere.
