ARTECH
Based in Guangdong province, China, Art Tech is a large scaled listed printing company which is well known for its precise productions. It’s aiming to expand overseas business in near future, and approached us for a rebrand strategy.
It’s a surprise for a business to business corporate to have a open mind for brand strategies. We integrated the structure of a signature printing machine owned by Art Tech with high saturation gradient colors to create the main key visual for the branding.
Getting to know more about Art Tech, we have also begun working with the corporate on some printing productions.
It’s been a pleasure working with Art Tech.
BRAND IDENTITY
ART DIRECTION
3D ANIMATION
WEB DESIGN
STATIONERY DESIGN
ART DIRECTION
3D ANIMATION
WEB DESIGN
STATIONERY DESIGN
We want everyone to learn that printing is not only about “tech”, but also “art” as in the corporate’s name, so we have curved every corners in the logo to deliver the “hard yet soft” message.
With Art Tech, you can have your printing materials look exactly the same as the object itself.
CREDITS
Creative Direction
CARL SUEN
Design
CARL SUEN & GABRIEL MA
Website Design
CARL SUEN
Website Programming
LAPTON KWOK
3D Animation
CARL SUEN
Project Management
TERRY MOK
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