OPS
The OPS is an interior design company located in Hong Kong. Their core value is an unbreakable bonding between clients and their service. Provided the story by the client, DIP MAD was appointed by the company to reimagine their brand identity.
For the logo, we have made use of the core value of their unbreakable bonding image and the unconventional service they provide, as a visual metaphor we made use of a chain as a message.
BRAND IDENTITY
ART DIRECTION
ART DIRECTION
We have created a motion graphic of the concept of breaking chain for their use in social media and website. The shape of the O is created as a breaking chain with a diagonal line between the corners of the O. The core colors were various tones of concrete in a monotone from white, grey to black.
We have created an NFC card for the client with a minimal design that contains a chained graphic design represented each staff. The shape is a minimalized shape of materials used in interior design. We used the logotype as Gothic type family for its bold stance and geometric details.
