HERBALISM STAPLE

Herbalism Staple is a profound and delicate apothecary brand cradled from Hong Kong. The design embraces the characteristic of Japanese "Kamon" aesthetics pursuing the essence of symmetry. The use of framing structure combining with the shape of three medicinal herbs and ganoderma creates this delicate logo. The use of oxford blue, gold colours and strong texture materials creates sophisticated, permanent and steady identity.

Traditional Chinese medicine is generally regarded as a conventional, ancient practice, and the price range for Chinese herbs can be very wide.

One of our design philosophy is to elevate the traditional Chinese medicine brand to a more sophisticated level.

Referring the texture of Chinese herbs, we used a thick textured paper paired with gold and oxford blue colours to illustrate the exquisite brand image. A Japanese "Kamon" outer frame also creates a sense of history, which furthermore enhances the brand value.​​​​​​​