GENTRY CLUB
WHISKY GIFT BOX
Located in K11 Musea Hong Kong, Gentry Club is an exclusive members club with high privacy in multiple cities where modern-day nobility and luminaries gather to develop influential and timeless relationships. Gentry Club approached DIP MAD to design a unique packaging of a whisky gift box for their premium members.
To express the uniqueness of the gift box, we have replicated the interior design of the wall in a refined print and emboss effect on the texture of the box, with a well-crafted badge textured in used metal finishing as the closure of the box, inspired by traditional Chinese heritage craftmanship. While opening the box, products will be uplifted to create a luxurious experience of unwrapping the gift. The golden brush stroke design for the box interior is a contrast with the texture of the outer box.
PACKAGING DESIGN & PRODUCTION