DIP MAD X TEA BRUSH
MOONCAKE PACKAGING

Tea Brush is a Hong Kong based beverage shop which offer IG-able tea, tea-flavoured ice-cream and tea-flavoured desserts, each cup of tea is like an artistic painting. Tea Brush has collaborated with DIP MAD to design the packaging and shape of their moon cake.

To combine the core value of Tea Brush and DIP MAD, which is a combination of artistic food and visual creativity, the embossed effect of the mooncake has adopted a contemporary totem pattern. For the packaging we have adopted a melted concept that echoes to the custard flavour of the mooncake. The colour palette is black and iridescent to express the sesame flavour and melted texture of the mooncake. We have also made use of a melted shape die cut in textured paper. The end product is a modern and artistic gift for our client.