GODIVA RED POCKET

Godiva has a presence in more than 100 countries with distribution in over 800 boutiques, Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. The brand is committed to bringing the ultimate chocolate experience to the world. Godiva has appointed DIP MAD to create the red pocket of 2022.

The red pocket design is inspired by the tiger walking under the spotlight, expressing the mightly characteristic of the tiger.

PACKAGING DESIGN & PRODUCTION

CREDITS

Creative Direction

CARL SUEN

Design

CARL SUEN

Project Management

TERRY MOK

Products Photography

KEVIN WONG

TECH &
MATERIALS

Red Pocket

EMBOSSING //
RED FOIL STAMPING //
VELVET. 130GSM. MAGENTA