CITI GLOBAL WEALTH -
CITI LIFESTYLE PASSPORT

Citi Global Wealth is an integrated platform serving clients across the wealth continuum, from the affluent to the ultra-high net worth segments. Citi Global Wealth has appointed DIP MAD to create a premium booklet for an introduction to the exclusive services and privilege at the K11 Musea provided by the selected client by Citi Global Wealth.

The core values of luxury service and Hong Kong based private bank service then developed into visual metaphors. The main visual contains the Hong Kong scenary in a stencil art form, and also using colour half tone as the circular motion of lights. Two texture as a contrast of Gold and matt black paper with gold print were used as a cover of the book. The scenery of Hong Kong were framed by a laser cut window shape in the cover.