DIP MAD X YAYA RED POCKET 2023
To promote our service to clients and emphasise our 3D capability and motion artwork, we have created the yearly red packets with a theme of digital arts. Crossover with digital artist ‘Yelling at your art’, we have combined the digital sculpture art with embossed typography at the box of the red packets.
RED POCKET DESIGN & PRODUCTION
The concept of the work is “Soul to Soul Rabbits”. The sculpture of the rabbits is a transformed rabbit shape opposite to the real rabbit. It is a metaphor of self-reflection. Our design has adopted 3D drawing of the rabbits, and wild hand written calligraphy. The choice of pearl textured paper, colours and printing effect represents our delicate craftmanship and creativity. The package is 100% made in Hong Kong by professional craftsmen and packager. We would like to promote supporting local production.
Lunacy and alternative style is always a core value of DIP MAD. We have enlarged the logo to a sheer layer printed silver effect on top of the textured digital sculpture. The end product is a decent set of red packets of the Year of the Rabbit successfully promoting our service.
