DOUBLE DIAMOND WINE PACAKAGING

Double Diamond is a winery in California which produces wine that overdelivers on every level. Each release is crafted with the same relentless dedication to impeccable quality that has made Schrader Cellars one of NapaValley’s most illustrious wineries. The products of winemaking without compromise, their wines are made to indulge the senses and satisfy even the most sophisticated palates. The Double Diamond Company approached DIP MAD to design a unique packaging of Christmas gift box of the wine.

To align with the diamond shape key visual of the brand created by gradated of lines, inspired by the concept of neon lights during Holidays in a more contemporary way, we have created a red foiled and UV textured lines print on the Christmas gift box with thick UV printed logotype of the brand in the front. For the choice of paper, we keep it matt finished to create a contrast of the foiled texture.

PACKAGING DESIGN & PRODUCTION

CREDITS

Creative Direction

HIU CHAN

Design

HIU CHAN

Project Management

HIU CHAN & TERRY MOK

Products Photography

KEVIN WONG

TECH &
MATERIALS

Red Wine Box

RED FOIL STAMPING //
EMBOSSING //
THIN SPOT UV //
THICK SPOT UV //
CURIOUS MATTER . 135GSM WITH 3MM CARDBOARD . GOYA WHITE //
CURIOUS MATTER . 135GSM WITH 3MM CARDBOARD . DESIREE RED