GENTRY CLUB
WHISKY GIFT BOX

Located in K11 Musea Hong Kong, Gentry Club is an exclusive members club with high privacy in multiple cities where modern-day nobility and luminaries gather to develop influential and timeless relationships. Gentry Club approached DIP MAD to design a unique packaging of a whisky gift box for their premium members.

To express the uniqueness of the gift box, we have replicated the interior design of the wall in a refined print and emboss effect on the texture of the box, with a well-crafted badge textured in used metal finishing as the closure of the box, inspired by traditional Chinese heritage craftmanship. While opening the box, products will be uplifted to create a luxurious experience of unwrapping the gift. The golden brush stroke design for the box interior is a contrast with the texture of the outer box.

PACKAGING DESIGN & PRODUCTION

CREDITS

Creative Direction

HIU CHAN

Design

HIU CHAN

Project Management

TERRY MOK

Products Photography

KEVIN WONG

TECH &
MATERIALS

Whisky Gift Box

FOIL STAMPING //
EMBOSSING //
GOLD PRINTING //
NXR COLORCARD . 180gsm . coffee & CRYSTAL VEINS . 124gsm . champagne WITH 6MM CARDBOARD

Sticker

OFFSET GOLD PRINTING //
CREATIVEBOARD . 120gsm . PLATINUM