MIELE MOONCAKE PACKAGING
The German home appliance brand Miele is renowned for its professional and convenient products, with designs that are highly acclaimed. This year, DIPMAD is honored to collaborate with Miele for the first time to design a mooncake gift set for the Mid-Autumn Festival.
PACKAGING DESIGN & PRODUCTION
Staying true to Miele’s brand and product style, the eco-friendly paper gift box in a burgundy tone is accented with shiny silver foil to evoke the festive atmosphere. The dynamic depiction of a rabbit leaping symbolizes Miele’s brand philosophy – Immer Besser, meaning “Forever Better.” But the gift box is more than just a box. Inspired by the traditional Mid-Autumn paper lantern, after the festival, the box transforms into a practical, rechargeable desk lamp with adjustable brightness. This not only reflects Miele's commitment to sustainability but also demonstrates DIPMAD’s experimental spirit in our work.
