MUSH.MADE
ACCESSORIES PACKAGING

Mush is a Hong Kong based hand crafted accessories brand. To develop a retail brand line, Mush has appointed DIP MAD to create their packaging design.

Inspired by the concept that all the accessories were made from the raw material which is a strip of metal, we made use of the shape of the strip to create a die cut on the cover of the box, in which you can see the metal material inside. For the brand introduction sheet, the material is a piece of engraved metal. The product is put in raw sand inside the box. The paper choice is a textured and raw. The whole package is a contrast of materials to enhance the beauty of the accessories.