DIM

Dot In Mind (DIM) was founded in 2012 and has been providing services such as video production, project promotion, and marketing strategies to clients. In response to rapid business development, they need to reposition their brand to attract new customers.

The refreshed visual identity takes the form of a bold, rounded speaking box. To identify the 3 main services of the company, we created 3 bold 3D objects to enhance the visual impact of the brand. We paired the logomark with the expressive and individual ROC GROTESK type families as a solution of their bold and impactful vision.