WHALE CLUB

Launched in 2023, Whale Club is located in Central Hong Kong. It is an exclusive private community designed for enthusiasts in crypto, art, tech, cigars, and wine, who pursue excellence and have exquisite and eclectic taste.

We uncovered the core values of the exquisite and eclectic taste, that were then developed into visual metaphors. Our design for the brand adopted 3D visual effect and metallic textures to establish a high-quality cultural platform. DIP MAD developed Whale Club’s digital presence, including its customer journey. The final result is a highly professional website, with exquisite content that compliments the elegance of brand identity.

BRAND IDENTITY
ART DIRECTION
3D ANIMATION
APP DESIGN
WEB DESIGN
STATIONERY DESIGN

DIP MAD team, together with a 3D artist, specially drew 3D metallic texture whales and logos for use in any visual effects.

CREDITS

Creative Direction

DIP MAD

Design

HIU CHAN

Project Management​

TERRY MOK

Website & App Design

SUKI CHEUK

3D Animation

KAICHO WONG