KILL.TIME
During this period, we got to know the kill.time team, who stand out for their professionalism and playful approach. As creators of video, content, and sound, they inspire us with their new concepts presented in various forms. DIP MAD team decided to create a refreshed identity for them.
BRAND IDENTITY
ART DIRECTION
ART DIRECTION
Kill.time: Killing time. Initially, their goal was to provide the best videos for viewers to pass the time when needed. This identity is built on our belief that the kill.time team's potential goes far beyond just passing the time. Therefore, in addition to the [kill.time] logo application, we specifically created [kill.] and [kill.____] to express the limitless possibilities of the kill.time team. The [ ] brackets represent a frame, symbolizing their primary medium for showcasing creativity [the screen]. Red, purple, and yellow express their strong personality, fluid adaptability, and bright future.
