MAX SELLER CO.
Maxseller.co is a high quality fashion and premium select shop based in Hong Kong. The founder approached DIP MAD to reimagine their corporate identity to reflect their evolved business positioning to enhance the level of aesthetic and business model.
BRAND IDENTITY
PACKAGING DESIGN
PACKAGING DESIGN
The logotype ‘Maxseller’ icon has an infinity ‘co’ wordings to imply the linkage between max & seller. The customised monogram is symbolised infinity, heart and ribbon. It can be used as a single icon or repeated as a monogram on packaging.
During our discovery phase, we helped the founders to identify their business positioning and we concluded the concept of ‘Gifted’ behind the usage of monogram and logo type. The visual language has to be metaphoric to ‘Gifted’ by ribbon detail. We created an identity full of elegance and approachability, based on an elegant and modern monogram and custom logotype.
