SHAN'S LATE STUDIOS

Shanslate Studio is a Hong Kong based luxury bakery that specializes in creative cakes made with premium ingredients such as Macallan, Moët, Hennessy, and Godiva, telling sweet stories with each creation. Founder Petra's philosophy is to use cake design to reflects her unique personality and lifestyle. We were approached by Petra to imagine a modern and fresh brand identity for Shanslate Studio.

Out client was looking to explore a contemporary aesthetic for the identity. The identity takes the form of a bold form of a stamp. The stamped logo is a representation of unconventionary cake form that contains 2 initial letters of the brand name. We created a set of four icons that holistically represent the new shapes of cakes.