SUN CLUB

For the past two years, we’ve been dedicated to crafting a complete rebranding for the VIP broker community established by a multinational insurance company in 2024. The client’s headquarters overseas is an iconic English-style building from the 1930s, now a symbol of the company itself. This design concept draws from the rich heritage of their headquarters, conveying a sense of timeless elegance and glamour, harmonized through complementary typography and brand colors.

BRAND IDENTITY
ART DIRECTION
3D ANIMATION
WEB DESIGN
STATIONERY DESIGN

A tailor made trophy made specifically for the corporate’s gala dinner, making it the most glamorous item of all. The virtual model was moulded into resin, then electroplated into three metallic colors representing different award tiers.

Using advanced techniques the invitation card is made with a luxurious touch which best fit the corporate’s brand image.

An e-invitation is also made to send to guests for R.S.V.P.. Being the initial impression of the grand event, the key visual is especially crucial.

CREDITS

Creative Direction

CARL SUEN

Design

CARL SUEN & GABRIEL MA

Website Design

CARL SUEN

Website Programming

LAPTON KWOK

3D Animation

CARL SUEN

Project Management

TERRY MOK

TECH &
MATERIALS

Dinner Menu

GOLD PRINTING //
PANTONE 309U PRINTING //
MATALLICS GOLD LEAF 250GSM

Intro Card

FOIL STAMPING //
SPOT UV //
VELVET A3316-280-G15 PEACOCK BLUE 280GSM

Menu

4C PRINTING //
PANTONE 309U PRINTING//
FOIL STAMPING //
3307-402STP -BEIGE 270GSM LAMINATION WITH 62-2721C 275GSM