XTIE APOLLO-23 ALBUM

This design work showcases the connection between the universe, nature, and XTIE's music. It breaks free from the traditional album framework through innovative cover design, album structure, and element integration. We injected personality and charm into XTIE's music, while also introducing a fresh design style and innovative direction to the music industry.

BRAND IDENTITY
PACKAGING DESIGN
3D ANIMATION

Identity design for XTIE, a talented local musician from Hong Kong. The XTIE identity captures the essence of a signature with its authentic hand-drawn style, exuding a subtle blend of boldness and finesse. The identity design beautifully mimics the art of handwriting, adding a touch of personal charm to XTIE’s brand identity.

CREDITS

Creative Direction

CARL SUEN

Design

CARL SUEN & GABRIEL MA

Project Management​

TERRY MOK

3D Animation

CARL SUEN & GABRIEL MA

TECH &
MATERIALS

Album Bag

SILVER PRINTING//
UV/ULTRA II RADIANT WHITE 135GSM

CD Cover

4C PRINTING //
STARWHITE FLASH WHITE 227GSM

Lyrics Paper

4C PRINTING //
ASTROSILVER ONDA 110GSM

NEXT PROJECT

M.Y. SCULPTURE PORTFOLIO

M.Y. SCULPTURE PORTFOLIO